Communications strategies | Reputation building | Message creation | Research and audits | Marketing communications | Internal communications | Crisis communications | Media relations | Media training | Societal dialogue | Event communications | Social media strategy, message creation, and management | Fundraising and investor relations | Campaigns | Sponsor relations
Well-advised communication helps organizations tell their story and get closer to their business goals. A communications consultant’s task is to create an appropriate communications model, i.e. an effective strategy, which considers all relevant stakeholders, both inside and outside the organizations.
Media relations include media analysis, press events, consistent media monitoring (including identifying relevant topics and providing ideas for entering dialogues), communicating with the press, ghost-writing, developing key messages, preparing spokespeople, writing and distributing content such as press releases.
Marketing communications, for products, services or events, focus on communicating with the key audiences is various areas to help the company achieve its business goals. In most cases, a successful marketing communications strategy includes elements of both strategic and tactical communication planning and paid advertising in various channels best suited for achieving the organization’s goals.
Crisis communications is generally needed when an organization suddenly finds itself in a difficult situation which threatens their (good) reputation. When a crisis occurs, teamwork, fast, accurate and consistent communication are helpful, but being proactive and prepared is the most effective.
Internal communication creates a sense of cohesiveness between the employer and employees and strengthens the staff’s emotional loyalty. Effective internal communication further contributes to improving the business’ performance – the better the employees understand their commitment to the overall performance of the organization, the easier it will be to maintain and increase their motivation. All in all, it helps create a secure environment where employees understand their value to the employer.
Studies provide insight into what different groups of people expect from an organization and how to meet such expectations. Studies are not merely a communications instrument anymore, but a tool that helps you create more accurate content where it is needed. This could be, for example, mapping the current situation, opinion or demand, evaluating the outcome or understanding specific habits.
Fundraising and investor relations. Various transactions, such as mergers, acquisitions, or fundraisings are always inclined to receiving public and media attention. We help you clarify your story, create a communications model, and build necessary relationships with various key players – investors, analysts, regulators, and the media. Furthermore, our team can create easily understandable reports and translate complex numbers into a simple language.
PUBLIC AFFAIRS & LOBBYING
Operational environment (risk) assessment | Policy and regulation issues | Shaping public opinion | Entering new markets | Public affairs action plan | Public affairs in Estonia, Brussels and the Nordic countries | Community relations | European affairs | Training on transparency in lobbying
The business environment is influenced by political decisions. It is the reality of entrepreneurs. Public affairs and planned lobbying help to ensure a reasonable balance between political decisions and corporate interests. Organizations that want their views taken into account must communicate with decision-makers on a consistent basis and be in constant dialogue with the communities affected by their activities.
Our service portfolio includes consistently monitoring the political decision-making process and representing the interests of our clients whilst doing it. We provide support on both the EU and national legislation levels: locally, regionally, and nationally. Thanks to the past political experience of our partners, we believe our team has the most effective network in Estonia and with the help of our Brussels office, we are able to provide effective services at the EU level as well as in the Nordics.
If your business currently resides in Estonia, but you desire to enter another Nordic market, or vice versa, you’ve come to the right partner. Due to our Nordic origin, we are able to create a relevant strategy tailored according to your needs including identifying target and stakeholder groups, understanding the local business culture, societal values, regulations, etc.
CHANGE AND DEVELOPMENT CONSULTING
Change consulting and implementation support | Organization design | Development and implementation of values | Strategic process and strategy development | Client journey and experience design
A well-managed change requires a clear goal, a risk-based plan, and a well-thought-out implementation. Change does not happen overnight, so consistency in communication is one of the cornerstones of success. Throughout the journey, selecting the right key people to help bring about change and involving all those affected by the change.
It is important to have a common understanding of what, why, how and for what is done on a daily basis, and the values that drive the team members towards common goals.
Change can only be successful if people around them understand why change is needed and where it is leading you. Therefore, it is critical to have the opportunity to help coordinate change and have a thorough internal communication strategy to create an environment where everyone knows and feels like a vital part of the company or organization.
CORPORATE SOCIAL RESPONSIBILITY
Organisation diagnostics | Mapping interest groups | Social and environmental impact analysis | Defining values | Setting goals and measuring tools | Integrating sustainable development goals with company's objectives | CSR strategy and its integration with business objectives | Financial reporting | CSR strategy internal and external communication | Training for the management, employees and cooperation partners | Designing a socially responsible working environment | Communicating organizational values to today's and tomorrow's employees | Employer branding
CSR is a self-regulating business model that helps a company be socially accountable – to itself, its stakeholders, and the public. It is the natural and voluntary integration of economic, environmental and social dimensions into an organization’s daily operations, management, and strategy.
The main reason why a company should be socially responsible is simple – to secure a successful future business. Ideally, an organization’s efforts should be accompanied by certain actions and a business model which aim at decreasing a company’s negative impact and increase its positive impact on people, the environment and the society at large.
The long-term benefits of corporate responsibility are obvious – both on the business environment level and the customer relationship level, as an employer and as a member of the community, and as a player in the physical environment. All of these levels are important for long-term success.
If ¾ of existing brands would disappear, people would not care less. Thus, it is increasingly important to stand out and have a distinguishable added value to your service besides the apparent value. Why does your company exist? Why are you needed in society at large? What is your contribution to society? More and more, people choose an employer on the basis of the organization’s values and not only the motivating factor. Therefore, a company’s social activity must be value-based, purposeful, and public.
Mapping market and competitors' landscape | Designing employer branding strategy | Mapping interest groups and partners | Employee offspring consulting | Branding campaigns
The Estonian labor market is extremely competitive and makes the headlines almost every other day. Employees are increasingly selective and understanding their preferences has become surprisingly complex. Thus, employer branding has become a currency itself and that on a market where it is already hard to be noticed.
All of this means that dealing with the reputation of an employer can only be successful if it consistently aligns with the values and the long-term vision of the company. We will help you figure out how to position and present yourself as an employer, who might support you in finding employees and how to co-operate, where and how to locate the next generation. In addition, we’ll help you quickly find new workforce when you need it the most.
Videos | Photographs | Graphic design | Communication channels development | Digital communication tools | Brand launch events | Client and team events | Conferences | Social media channel content creation and management
Sometimes, when simply sending a message in text is not enough, it is important to tell a story or demonstrate an impression. When there is not enough room for words, pictures – both still and moving – help. Needless to say, a picture says more than a thousand words: a thousand-word text document is approximately 360 kilobytes whilst a high-quality photo is around 10,000 kilobytes. If your organization’s communication strategy is defined by audiovisual solutions, we will help you turn those stories into the necessary format.
Communication channel development means planning and structuring the necessary channels for internal and external communication and their content according to the organization’s goals and needs. This includes both the channel’s strategy, message setting, and finding the right form for enhancing the message.
Whether it is a customer or team event or the launch of a new brand, it is not merely about organizing, but also about creating an experience that helps shape the organization’s image and build the brand. We organize experience events for government agencies, corporations, and communities.